huelasa is an experimental design company founded by St. Louis-based artist Micah Mickles in 2019. The brand emerged during the pandemic when intimate moments of creativity—crafting commemorative seed bead bracelets with his partner—revealed the transformative power of intentional design and meaningful materials.

As an avid collector of rare and vintage beads, precious metals, and gemstones, Mickles pursues his craft with dedicated focus on quality and artistic innovation. His work represents a sophisticated approach to wearable art, where each piece is meticulously assembled from responsibly sourced materials collected locally and internationally.

huelasa's mission centers on creating a distinguished body of one-of-a-kind wearable art that guarantees exceptional quality. The brand's experimental methodology combines traditional hand-crafting techniques with contemporary design sensibilities, resulting in pieces that transcend conventional jewelry categories.

Each huelasa creation reflects the brand's foundational philosophy: that meaningful design emerges from the intersection of personal narrative, quality materials, and artistic vision. This approach ensures every piece maintains the intimate connection and transformative essence that sparked the company's inception.