Appointment of new SVP of Marketing and Communications and SVP of Products support the next phase of the Company鈥檚 Growth Plan
September 5, 2023 鈥� 鲍鲜膜视频 (NYSE: MPLN) (鈥湵誓な悠碘�� or the 鈥淐ompany鈥�), a leading value-added provider of data analytics and technology-enabled end-to-end cost management, as well as payment and revenue integrity solutions to the U.S. healthcare industry, today announced the appointment of Melissa Humphrey to Senior Vice President of Marketing and Communications and the promotion of Andrea Rowe to Senior Vice President of Products.
As 鲍鲜膜视频鈥檚 new SVP of Marketing and Communications, Humphrey will oversee the company鈥檚 brand reputation, product marketing, client communications, public and media relations, and employee communications efforts. With more than two decades of marketing and communications experience in the healthcare technology industry, including serving as the Chief Marketing Officer for Health Recovery Solutions and several marketing leadership roles at Gainwell Technologies, Health Management Systems (HMS) and Signify Health, Humphrey will play a key role in the continued advancement of 鲍鲜膜视频鈥檚 growth, culture, and reputation. Melissa will replace Susan Mohler, who served as 鲍鲜膜视频鈥檚 SVP of Marketing and Product Management before announcing her retirement.
With ambitious growth plans for the year ahead, 鲍鲜膜视频 also announced Andrea Rowe鈥檚 promotion to SVP of Products earlier this year. In this role, Rowe owns the company鈥檚 product vision and plays a critical role in executing 鲍鲜膜视频鈥檚 recently implemented Growth Plan. Rowe鈥檚 tenure at 鲍鲜膜视频 dates back to 1998. During this time, she has served as a Vice President of Operations, Vice President of Special Projects, and most recently Vice President of Information Systems.
鈥淭he addition of Melissa and Andrea to 鲍鲜膜视频鈥檚 senior leadership team brings a new wealth of knowledge and expertise as we prepare to execute the next phase of the company鈥檚 growth plan,鈥� said Dale White, CEO of 鲍鲜膜视频. 鈥淢elissa brings over 20 years of experience leading successful marketing strategies for companies in the healthcare industry and her leadership will play a critical role in driving the company鈥檚 marketing initiatives to support continued growth and market expansion. Additionally, Andrea鈥檚 healthcare operations and IT expertise, and her innate understanding of our customers鈥� evolving needs, will be essential as we continue to build upon the product-centric culture within 鲍鲜膜视频.鈥�
About 鲍鲜膜视频
鲍鲜膜视频 is committed to delivering affordability, efficiency, and fairness to the US healthcare system by helping healthcare payors manage the cost of care, improve their competitiveness, and inspire positive change. Leveraging sophisticated technology, data analytics, and a team rich with industry experience, 鲍鲜膜视频 interprets customers鈥� needs and customizes innovative solutions that combine its payment and revenue integrity, network-based services, and analytics-based services. 鲍鲜膜视频 is a trusted partner to over 700 healthcare payors in the commercial health, government, and property and casualty markets. For more information, visit multiplan.com.
